Thursday, August 24, 2006

Semiotics













Here's a bit of an image from a magazine advertisement. Look at it. If you've never seen the image before, you're likely to wonder, "what's going on? why is the young man (you assume he's young because of his build, haircut, and dress) covering his face? Is he upset? What about?" Your mind, in other words, tries to understand this image as a moment in a sequence of events: as a story, a narrative (even though in reality this is just a model posing before a camera for an advertising shoot)

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